Looks Works



Torno da voi con una ricorrenza importante: il 144esimo Anniversario di uno dei pezzi simbolo di Levi’s. Nessun capo d’abbigliamento ha mai avuto lo stesso impatto culturale e stilistico dei Levi’s 501®, lo sapevate?

Nasce più di un secolo fa con lo scopo di vestire i lavoratori e rispettare le loro esigenze di resistenza e comodità, ma diviene presto un pezzo Must per tutti: dagli atleti alle rockstar, dai presidenti agli imprenditori, fino ad arrivare a vestire lavoratori di tutto il mondo.

Oggi Levi’s ci stupisce riprendendo in mano questo simbolo di stile e customizzandolo con un fit più slim dando vita ai 501® Skinny.

Chi di voi non possiede uno skinny jeans nell’armadio? Pezzo essenziale per il guardaroba di ognuno di noi e pass par tout fondamentale per le giornate in cui “non sappiamo cosa indossare”.

“Da sempre le persone modificano i loro 501® rendendoli più slim”, ci svela Jonathan Cheung, Levi’s ® Head of design, “quindi ci siamo lasciati ispirare da loro e abbiamo creato un 501® Skinny dal look vintage.”

Sentitevi quindi parte di questa grande azienda e non aspettate oltre ad acquistare il vostro 501® Skinny, oggi ufficialmente parte della 501® Family.

I come back to you with an important holiday: the 144
th Anniversary of one of Levi’s symbolic item. No other garment has ever had the same cultural and stylistic impact as the Levi’s 501®, did you know?

It was born more than a century ago, in order to clothe workers and to respect their needs of endurance and comfort, but it has quickly become a Must Item for everyone: from athletes to rock stars, from presidents to entrepreneurs, until it has got to dress workers around the world.

Today Levi’s amazes us, by working on this style symbol once more and by customizing it with a slimmer fit, giving rise to the 501® Skinny.
Which one of you does not have a pair of skinny jeans in their closet? Essential item for everybody’s wardrobe, and passe-partout for the days in which “we do not know what to wear”.

“People have modified their 501® forever, by making them slimmer”, reveals us Jonathan Cheung, Levi’s ® Head of Design, “so we have been inspired by them and we have created a 501® Skinny with a vintage look”.

Therefore, be part of this great company and do not wait any longer to buy your 501® Skinny, now officially part of the 501® Family.

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